It’s critical to understand what bioavailability is and what it means to you if you use CBD.

BIOAVAILABILITY​ is theproportion of a drug or othersubstance which enters thecirculation when introducedinto the body and so is able tohave an active effect.

As you can see from the chart, bio availability is a critical element in supporting both efficacy and cost to the user.The chart shows all the different delivery methods in which CBD can enter your body.

In the most relevant comparison we look at the most popular delivery system which is what the more than 600CBD oils use to deliver CBD. There are a number of really good CBD oils available and the information is outthere to help people make the right decision for them. ​But things get very confusing, very fast.

Some companies label their product with what the total liquid volume is. For example they might offer you 2ounces of CBD OIL without telling you how much CBD is in that 2 ounces. If they don’t tell you right away howmuch actual CBD they are selling…. ​STOP ​… find another product right away.

The market in this explosive new CBD industries loaded with bad products​. It will take a few years to clean thesebad companies out, but it will happen. In the meantime, responsible companies will continue to help educate andinform the consumers.

On the other hand, when a new delivery system enters the marketplace and they are offering published proof ofsuperior bio availability, the industry will ultimately gravitate to the superior delivery system. That seems to be thecase with the introduction of CBD products that will use purified water instead of a carrier oil.

This is where things start to get very interesting. Any product that uses a carrier oil will need to be processedthrough the digestive tract when it is swallowed. Any products that use purified water will not be processedthrough the digestive tract. With purified water the product when sprayed directly into the mouth will enter thebloodstream very quickly through the soft tissues in the cheeks called buccal mucosa.

Cost is always an important consideration. When we compare an oil based product to a product that uses purifiedwater as their delivery system when both products are of the same efficacy, the results are astounding. Thepublished proof in the PDR (physicians desk reference) shows that a CBD user would need to buy two bottles ofoil that contained 200 mg of CBD to get the same benefit of one tube of CBD that uses purified water to deliverthe CBD.

This important development in the CBD marketplace clearly will be gaining a lot of attention as the awareness ofthis type of delivery system gains traction.

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